1/26/2010 - Bringing Out the Youth
Outdoor Foundation Launches an Online Community with Hotspex
by Gera Nevolovich
UTAH – January 26, 2010 – This week’s Outdoor Retailer Expo, the Outdoor Foundation launched their highly anticipated online community called Outdoor Nation developed and managed by Hotspex - a market research company with a division dedicated to leveraging the power of social media to enhance how marketers interact with and understand their customers.
The Outdoor Nation online community leverages the latest technology and online research techniques, allowing the client team to talk to community members through the use of forums, message boards, surveys, and listen to the consumer feedback on different topics, either directly to the Foundation, or to other community members. This work will allow them to gather the data they need directly from their target market, to understand, for example, why children are more likely to be spending more hours indoors then out and how to make outdoor activities more culturally relevant. Outdoor Nation will give youth a voice and help them be part of the process of bringing about change, by helping the foundation understand the positive and negative cultural, psychological and environmental factors that influence outdoor recreation and participation.
Shane Skillen, Hotspex founder and president stated: “We are thrilled to have developed the Outdoor Nation community and will be working closely with the foundation to help them reach their objectives.”
For additional information on Bringing Out the Youth please contact Gera Nevolovich at Hotspex, +1.416.487.5439, ext.227.
About The Outdoor Foundation
The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through ground-breaking research, action-oriented convening and outreach and education programs, The Foundation is working with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. For more information visit www.outdoorfoundation.org.
About Hotspex Inc.
Hotspex is a global innovator in increasing marketing research accuracy with technology and breakthrough research techniques. We pride ourselves on engagement with both clients and consumers constantly innovating and looking for the next big idea to gain new insights, enhance brands, and grow business. For more information, please visit: playgrounds.hotspex.biz.
###
- Incorporated in May 2000
- 94 "HotStaff" Employees
- Global projects conducted in over 14 countries
- No other research company globally spends more money (as a percentage of sales) on developing new research methodologies
- A leading global CPG company recently identified Hotspex as a "disruptive research company" that is potentially going to solve many of the industry's problems
Hotspex is a member of:
How can Hotspex help you answer questions, solve problems and succeed?
Just fill out our Contact form and one of our consultants will get in touch with you within one business day.
