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7/29/2002 - 100,000th Consumer Involvement Project Completed...And Going Strong

(Toronto) Hotspex is proud to announce the completion of its 100,000th consumer-involvement project. For the last two years, Hotspex has been working to involve consumers in the business decisions that major brand companies are making regarding their products…and its working! To date, a growing community of 19,600+ innovators are interacting with companies and brands that are significant to them and creating meaningful change.

Harnessing the power of “consumer involvement”, a new and innovative movement in business decision-making and marketing, Hotspex has been successful in facilitating insightful and impactful discussions between some of North America’s top brands and consumers interested in providing feedback and ideas to the products they care about. These conversations are providing client companies with exceptional product innovation ideas and market insight, and ultimate clarity on what consumers want. Equally as important, these conversations also provide a microphone for North American consumers, and allow them to shape and improve products. An impressive list of large and significant North American brands have called upon Hotspex Innovators to provide direct insight into their product and brand decisions – one hundred thousand times! Innovators tell us that they really enjoy the experience of being involved (and the incentive points they are earning), and clients are using their findings to drive towards new and innovative product and brand decisions.

With a clear indication that Hotspex’ consumer involvement concept is benefiting innovators and clients alike, the company is looking forward to growing our list of customers and our innovator population. The management team at Hotspex thanks all involved, and looks forward to a great deal more to come.