2/13/2003 - Hotspex Innovators help name a new GM Sports Car
Thank you to the 5,000+ Hotspex Innovators that suggested over 13,000 names for a new sports car. In response to GM's request, Hotspex developed a proprietary new process for product and service "naming" called NameStorm. This new process proved highly effective and is allowing our clients to harvest innovative new name ideas from some of Canada's best and brightest minds. This Hotspex Project brings the Grand Total Projex completed by Hotspex Innovators to over 162,000. Keep up the great work!
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- Incorporated in May 2000
- 94 "HotStaff" Employees
- Global projects conducted in over 14 countries
- No other research company globally spends more money (as a percentage of sales) on developing new research methodologies
- A leading global CPG company recently identified Hotspex as a "disruptive research company" that is potentially going to solve many of the industry's problems
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