6/22/2004 - Hotspex Flames up the Grill for Harvey's
Hotspex has definitely added fire to Harvey’s new “Long live the grill” tagline. Harvey’s current promotional burger, the Sirloin Burger, was inspired by thousands of Hotspex innovators from across Canada. The recent survey, which definitely beefed up the fast-food industry, asked respondents to choose among a number of new promotional ideas. In the end, one remained victorious. “This premium cut of 100% Canadian beef is a first for Harvey's and a cut-above the competition. Served on a kaiser bun, hot off the grill, with a choice of 9 fresh toppings this burger cannot be beat.”
Hotspex Innovators continue to make their presence felt in all industries throughout the world. This time, we got a quick jump on innovating fast-food.
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- Incorporated in May 2000
- 94 "HotStaff" Employees
- Global projects conducted in over 14 countries
- No other research company globally spends more money (as a percentage of sales) on developing new research methodologies
- A leading global CPG company recently identified Hotspex as a "disruptive research company" that is potentially going to solve many of the industry's problems
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