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6/28/2005 - Hotspex Helps Labatt Blue Solve Canada's Beer-warming Crisis

Toronto - As the days get longer and temperatures rise, Canadians can look forward to sipping cold ones on their cottage docks, backyard decks, or while camping. Unfortunately, beer warms up much more quickly during these typical summer beer occasions. Coming to the rescue is The Labatt Blue Cold One, an innovative can that, once chilled, keeps beer colder, longer. Labatt Blue cans are wrapped with a thin, insulating layer developed by DuPont. This wrap protects beer from heat transferred from warm hands, condensation and outside temperatures—the top three factors which warm beer.

"Our research confirmed," says Bob Chant, Director, Corporate Affairs, Labatt Breweries of Canada, "that one of the top complaints of beer drinkers is that their beer warms up too fast. It was just common sense for us to develop The Labatt Blue Cold One."

The specially-engineered wrap on Labatt Blue cans, called "Cool2Go," was invented by DuPont, a global leader in science-based, innovative materials. The Cool2Go wrap is made by placing a high-tech, polymer insulation between two layers of Melinex film. The added layer of insulation also makes Labatt Blue Cold One cans more comfortable to hold.

"The application of this technology to beer cans is a first in the brewing industry," says Susan Procaccini, DuPont Packaging Solutions. "DuPont's Cool2Go Wrap is essentially a high-tech label—a thin thermal barrier which insulates each can, sealing the cold inside."

The Labatt Blue Cold One cans are now available at select bars, restaurants and patios across Ontario.

Labatt Blue has a long history of innovation—from the twist-off cap to ice-brewing technology—and there is more to come. It is all part of Labatt's commitment to give beer drinkers more interesting and exciting ways to enjoy their beer.