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10/12/2006 - NCA Pours Out Maritz For a Fresh Cup of Hotspex

Michael Edwards, Sr. Vice President, Hotspex

Hotspex has won the account to conduct the National Coffee Drinking Trends study in the United States on behalf of the National Coffee Association. This association represents all key players in the American coffee industry.

This Drinking Trends study is the longest-running continuous tracking study in the world, with over 50 years of continuous data on the ongoing evolution of American beverage consumption and attitudes. Hotspex is very excited to be involved in this important project.

About Hotpsex Inc.
Hotspex provides research solutions and insights to help clients to confidently make informed, inspired decisions and be more successful with innovation by using a suite of proprietary research methods and processes that result in faster time to market, lower product development costs, improved new product success rates and increased profitability. Hotspex services clients such as: Frito-Lay, P&G, Unilever, and Colgate-Palmolive.
For more information, please contact our office at +1-416-487-5439 or visit our website: www.hotspex.biz