10/12/2006 - NCA Pours Out Maritz For a Fresh Cup of Hotspex
Michael Edwards, Sr. Vice President, Hotspex
Hotspex has won the account to conduct the National Coffee Drinking Trends study in the United States on behalf of the National Coffee Association. This association represents all key players in the American coffee industry.
This Drinking Trends study is the longest-running continuous tracking study in the world, with over 50 years of continuous data on the ongoing evolution of American beverage consumption and attitudes. Hotspex is very excited to be involved in this important project.
About Hotpsex Inc.
Hotspex provides research solutions and insights to help clients to confidently make informed, inspired decisions and be more successful with innovation by using a suite of proprietary research methods and processes that result in faster time to market, lower product development costs, improved new product success rates and increased profitability. Hotspex services clients such as: Frito-Lay, P&G, Unilever, and Colgate-Palmolive.
For more information, please contact our office at +1-416-487-5439 or visit our website: www.hotspex.biz
- Incorporated in May 2000
- 94 "HotStaff" Employees
- Global projects conducted in over 14 countries
- No other research company globally spends more money (as a percentage of sales) on developing new research methodologies
- A leading global CPG company recently identified Hotspex as a "disruptive research company" that is potentially going to solve many of the industry's problems
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How can Hotspex help you answer questions, solve problems and succeed?
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