1/1/2007 - Package Design Magazine's 2006 Makeover Challenge
Hotspex reveals best design elements and winning packaging design concepts
Hotspex was called on to provide marketing research insights to evaluate package design concepts in Package Design Magazine's 2006 Makeover Challenge .
Package design concepts were submitted for Cherry Papaya Body Spread and the Rise ‘n Shine Grapefruit gel, submitted by five design firms (Kendall Ross, LOGOSBRANDS, Object 9, TricorBraun Design, and William Fox Munroe). The study assessed the design elements real consumers liked and disliked as well as how they can be improved. Hotspex used its proprietary online, visual diagnostic tool called ClickSpex™ to allow consumers to critically evaluate the Makeover Challenge's final packaging images, the innovative ideas they presented, and their marketing impact and resonance.
Click here to view the full article on the Package Design Magazine website.
About Hotspex
Hotspex delivers provocative market research and innovation insights that help our clients to confidently make informed and inspired decisions. Our world class research solutions are distinguished through leading edge technology, proprietary consumer understanding methodologies and above all passionate employees that bring all this to life. www.hotspex.biz
Contact Information
Gera Nevolovich
416-487-5439 ext. 227
Email: Gera.N@hotspex.com
- Incorporated in May 2000
- 94 "HotStaff" Employees
- Global projects conducted in over 14 countries
- No other research company globally spends more money (as a percentage of sales) on developing new research methodologies
- A leading global CPG company recently identified Hotspex as a "disruptive research company" that is potentially going to solve many of the industry's problems
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