8/3/2007 - Shall I compare thee to a Hyena?
Hotspex partners with Maclean's Magazine for an engaging and provocative take on politics.
Toronto - August 3, 2007 - Canada's four federal leaders and several well-known public figures and celebrities were the subject of "Shall I compare thee to a Hyena?" - an article in this week's double issue of Maclean's Magazine. Jonathon Gatehouse, the Maclean's Magazine, correspondent based this article on the results of two separate Hotspex surveys, conducted between July 6 and 16, 2007.
According to Ted Langschmidt, Hotspex's Executive VP, "the aim of the study was to deliver an understanding of how Canadians perceive their national political leaders." Indeed, the research findings show that Hotspex digs deeper to uncover not only the political issues that are important to voters, but also the way they "perceive" the leaders on an emotional level.
Click here to view the detailed Research Findings presentation in PDF.
Click here to view the Maclean's article online.
For additional information on "Shall I compare thee to a Hyena", contact Gera Nevolovich at Hotspex, +1.416.487.5439 ext.227
About Maclean's
Maclean's is Canada's only national weekly current affairs magazine. Maclean's enlightens, engages and entertains 2.8 million readers with strong investigative reporting and exclusive stories from leading journalists in the fields of international affairs, social issues, national politics, business and culture. For more information, please visit: www.macleans.ca
About Hotspex Inc.
Hotspex delivers provocative marketing research and innovation insights that help our clients to confidently make informed and inspired decisions. Our world class research solutions are distinguished through leading-edge technology, proprietary consumer understanding methodologies and, above all, passionate employees that bring all this to life. For more information, please visit: www.hotspex.biz
- Incorporated in May 2000
- 94 "HotStaff" Employees
- Global projects conducted in over 14 countries
- No other research company globally spends more money (as a percentage of sales) on developing new research methodologies
- A leading global CPG company recently identified Hotspex as a "disruptive research company" that is potentially going to solve many of the industry's problems
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