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12/11/2007 - The Hotspex Hat-trick

Marketing research company, Hotspex, establishes an engaging presence at three conferences in 2007

Toronto - December 11, 2007 - Engaging presentations, enthusiastic staff and a fun booth proved to be a winning formula for Hotspex, having won the hearts and minds of many attendees at three of the market research industry’s foremost conferences in 2007.

Hotspex colours were being displayed proudly by the conference team at the AMA Annual Marketing Research Conference in Las Vegas; IIR’s The Market Research Event in Los Angeles and PROOF Conference in Chicago. “This year we continued to reinforce our presence in the industry as the company that is revolutionizing marketing research,” says Shane Skillen, Founder and President of Hotspex.

Many conference attendees engaged in meaningful discussions with the Hotspex team about using research to solve business challenges and evolve their brands, after waiting in line to try their luck at winning the Hotspex Rock-Paper-Scissors contest. “Our booth proved to be extremely popular with attendees”, says Skillen “we were proud and pleased to see how our efforts created an engaging presence that was noticed by clients and other important industry stakeholders.”

All three conferences featured hit presentations by Hotspex’s Executive Vice President, Ted Langschmidt, an internationally-acclaimed marketing strategist, presenter, author and lecturer who demonstrated the latest thinking and marketing research techniques that measure the hidden drivers of consumer choice. During his presentation, Ted outlined in detail the science behind Hotspex’s revolutionary capabilities that dig deeper into understanding how emotions define brands, impact decision-making and ultimately determine and predict market share. For the first time, Ted unveiled the findings of a Hotspex North American study of the hidden drivers of consumer choice, based on a sample of 10,000 consumers. “Ted’s presentation was extremely well-received,” said Krista Vazquez, the Market Research Event 2007 Conference Producer, who attended Hotspex’s presentation instead of others in the parallel session. Indeed, the detailed presentation evaluations show that Hotspex’s presentations consistently stand out for their meaningful and fascinating content combined with an engaging and impactful delivery.

“Hotspex is a growing company doing very interesting things,” commented one research buyer from a Fortune 50 company at the AMA Marketing Research Conference. Given reactions like these, it is clear that Hotspex is on a strong trajectory. “As our company, of now over 50 staff members, prepares for 2008, the marketing research industry can look forward to more from Hotspex in our continuous effort to evolve research,” added Skillen.

For additional information on "The Hotspex Hat Trick," contact Gera Nevolovich at Hotspex, +1.416.487.5439 ext.227.

About Hotspex Inc.
Hotspex delivers provocative marketing research insights that allow our clients – some of the world’s leading brands – to develop better strategies, innovations and executions. We are constantly pushing the boundaries of what research can do and how it can be done, by engaging consumers and clients to uncover the emotional and rational drivers of choice. For more information, please visit: www.hotspex.biz

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