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6/2/2008 - Hotspex Joins PROFIT 100

The only marketing research company ranked among Canada's Fastest-Growing Companies

TORONTO - June 2, 2008 - It is official. Hotspex is Canada's fastest-growing marketing research company. Earning this prestigious standing takes something special: extraordinary entrepreneurship and management practices. Hotspex's immense growth, 1,614% over the past five years, placed the company at No.38 (and the only one of its kind) in the "20th annual PROFIT 100 ranking of Canada’s Fastest-Growing Companies" by PROFIT Magazine. Hotspex's success and unconventional principles are propelling the company into the upper echelons of its industry.

Ranking Canada’s Fastest-Growing Companies by five-year revenue growth, the PROFIT 100 profiles the country’s most successful growth companies. Published in the June issue of PROFIT and online at PROFIT100.com, the PROFIT 100 is Canada’s largest annual celebration of entrepreneurial achievement.“The PROFIT 100 are role models for anyone who wants to expand their business domestically or internationally,” says Ian Portsmouth, editor of PROFIT. “All entrepreneurs can take great lessons from the product development, human resources and marketing practices of Canada’s Fastest-Growing Companies.”

Shane Skillen, President of the Toronto-based global marketing research firm shares Hotspex's focus, on creating a fun, creative and passionate working environment, in the June 2008 issue of PROFIT: Your Guide to Business Success. He attributes the company's growth largely to its ability to attract and retain the best people in the industry that in turn attract the best clients. It is this ability that "makes Hotspex the company that everybody wants to work with," says Skillen.

Being one of Canada's top 40 fastest-growing companies is an important milestone in Hotspex's development. "We are extremely proud and greatful to receive this honour," commented Skillen who, along with fellow PROFIT 100 CEOs, has been invited to the PROFIT 100 CEO Summit, a unique event produced for the leaders of Canada's Fastest-Growing Companies.

For additional information on Hotspex Joins Profit 100, please contact Gera Nevolovich at Hotspex, +1.416.487.5439, ext.227.

About PROFIT Magazine
PROFIT: Your Guide to Business Success, is Canada’s preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For more than 25 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them increase their revenues, boost their profitability and get the recognition they deserve for generating positive economic and social change. Published six times a year by Rogers Publishing Ltd., PROFIT is distributed almost exclusively to the chief executives of companies with 5 – 250 employees and annual revenue of $1 million to $25 million, reaching more than 300,000 readers across Canada. Visit PROFIT online at www.PROFITmagazine.ca.

About Hotspex Inc.
Hotspex constantly pushes the boundaries of what marketing research can do and how it can be done, by engaging consumers and clients to uncover the emotional and rational drivers of behavior and by delivering business insights that empower the world's leading companies to develop winning brands, strategies and innovations. For more information, please visit: www.hotspex.biz

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