TORONTO - September 30, 2008 - In Q4 of what promises to be Hotspex's most successful year-to-date, the company is on track to reach CDN$9 million in revenue, and is announcing the appointment of Kevin Caine - an award-winning marketer - who joins Hotspex after a fifteen-year tenure with Bell - one of North America's largest telecommunications companies. Caine joins Hotspex's team of 70, which has doubled in the past two years.

Hotspex's explosive growth in sales, 1614% over the past five years, has been fuelled by the company's success across a multitude of industries with marquis clients such as Procter & Gamble, Wrigley, Wyeth, Colgate-Palmolive and MTV.

Caine is appointed as Vice President of Research. His fifteen-year track record in various client-side marketing and marketing research roles has made him an expert in brand strategy, segmentation, new product introductions and execution development. Most recently, Caine held the Director of Marketing position with Bell Express-Vu (now Bell TV). Caine won a Magnum Opus award www.magnumopusawards.com/award/magnumopus for the development of Bell's IPTV Welcome Magazine/User guide. He holds an undergraduate degree in Philosophy from the University of Western Ontario and an EMBA from Queens University.

Shane Skillen, Founder and President of Hotspex, comments: "Kevin's experience and inherent understanding of the key business issues that drive our clients' industries will add tremendous value to our growing team of experienced marketing professionals who are passionate about solving business challenges for our clients."

Hotspex recently completed a three-year development program of MarketSpex a unique research solution that helps marketers answer big-picture questions by accurately quantifying emotional and rational consumer responses to brands, products and advertisements. "Powerful capabilities that push the boundaries of what research can do and how it can be done, combined with the expertise and creativity of our experienced team are making us the marketing research company that everybody wants to work with," said Skillen.

Hotspex has recently moved into a new office space that can hold up to 150 people. Go to www.hotspex.com/connect.asp?id=2025 for details.

For additional information on Senior Marketer from Bell Joins Hotspex, please contact Gera Nevolovich at Hotspex, +1.416.487.5439, ext.227.

About Hotspex Inc.
Hotspex constantly pushes the boundaries of what marketing research can do and how it can be done, by engaging consumers and clients to uncover the emotional and rational drivers of behavior and by delivering business insights that empower the world's leading companies to develop winning brands, strategies and innovations. For more information, please visit: www.hotspex.biz.