BOSTON - October 2, 2009 - Growing rapidly in the face of the recession and with 60% of its business coming from the U.S., the 80-person marketing research firm Hotspex, is pleased to welcome Thom Martin to its team as Vice President of Research. Martin, who will be based in Boston, is the second senior researcher hired by Hotspex in the US in less than a year. With key clients across North America and Europe, Hotspex is adding to its team in order to keep pace with its growth rate. Between 2003 and 2008, the company grew by over 1,000%, with revenues rising from $600,000 to $9,000,000 during that period, and is the only marketing research company ranked among Canada's Fastest-Growing Companies. This year, Hotspex ranked No.65 in the "21st annual PROFIT 100 ranking of Canada's Fastest-Growing Companies" by PROFIT Magazine and was No.38 in 2008.

"We're delighted to welcome Thom to our team. His experience in forward-looking research makes him an ideal team member for Hotspex, where innovation and groundbreaking research continue to be the cornerstone of our success," says Shane Skillen, Founder and President of Hotspex. Martin previously held the position of Research Director for Affinnova where he conducted product development, messaging, packaging and line extension consumer studies in the US and Europe for top global consumer goods companies. Skilled at using proprietary and conventional quantitative research methodologies to meet client objectives, Martin is also an alumnus of Forrester Research and GfK-NOP and holds an MBA from Northeastern University.

"My personal philosophy is that there are no boundaries except those you create for yourself, so the opportunity to work with Hotspex, which is so successful in breaking through the boundaries of conventional marketing research and taking it to new levels of insight and effectiveness, is one I'm very excited about," says Martin.

For additional information on Hotspex in High Gear: Ample Five Year Growth, please contact Gera Nevolovich at Hotspex, +1.416.487.5439, ext.227.

About Hotspex Inc.
Hotspex is a global innovator in increasing marketing research accuracy with technology and methodologies that can identify and measure emotional drivers of consumer choice and relate them to standard rational attributes in testing and optimizing brand strategies, innovations and executions. Hotspex has conducted surveys in 20 countries. In North America, Hotspex leverages its proprietary panel ensuring data quality in part because of its commitment to and promotion of non-cash incentives and social responsibility through such practices as planting trees with the Rainforest Conservation Fund in the Peruvian Amazon for every survey and offering participants the option of donating to charities for their participation.
For more information, please visit: www.hotspex.biz.